Wholesale & distribution
B2B ordering portals, quote-to-cash workflows, and the EDI plumbing that keeps supply chains moving. Unglamorous, mission-critical, and the work we enjoy most.
Turning spreadsheets and emails into a real product
Distribution businesses are usually running on a combination of legacy ERP, email, and spreadsheets. The work we do is to replace the informal workflows with a product that the sales reps, buyers, and operations teams actually want to use ? without forcing a rip-and-replace of the ERP.
We integrate with SAP, NetSuite, AS/400, and custom in-house systems, and we are comfortable with EDI, FTP drops, and the other transport protocols that still dominate B2B.
Typical work
- B2B buyer portals and self-service ordering
- Quote-to-cash and approvals
- EDI and ERP integration
- Rep and territory management tools
What distinguishes good B2B software
Pricing is the product
Customer-specific pricing, tiered discounts, and contract rates are usually the hardest part. We get the pricing engine right before we design the prettier parts.
Workflow > UI
B2B users don't care about beautiful ? they care about fast. We design for keyboard shortcuts, bulk actions, and the 20 screens a rep hits every day.
Integrate, don't replace
The ERP will outlive the portal. We treat it as a system of record and make the new app a first-class citizen around it.
Modernising a wholesale business?
If you're trying to move sales reps or buyers off email and into a proper portal, we probably have a relevant story to share.
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